1. Clear Ethical Values & Code of Conduct

• Define core values (integrity, fairness, transparency, accountability).

• Create a written code of ethics for employees and leaders.

• Provide ethics training and guidance for decision-making.

👉 Ethics are not just slogans — they guide real business decisions.

2. Transparent Governance

• Honest financial reporting.

• Independent oversight (e.g., boards, audits).

• Clear communication with stakeholders.

• Zero tolerance for corruption or bribery.

Transparency builds long-term trust.

3. Fair Treatment of Employees

• Safe working conditions.

• Fair wages and benefits.

• Equal opportunity and non-discrimination.

• Respect for diversity and inclusion.

• Clear grievance and whistleblower systems.

Employees are treated as stakeholders, not just labor costs.

4. Responsible Customer Practices

• Honest advertising.

• Safe and high-quality products.

• Clear pricing (no hidden fees).

• Protection of customer data and privacy.

They prioritize long-term trust over short-term profit.

5. Environmental Responsibility

• Reduce carbon footprint.

• Use sustainable materials.

• Minimize waste and pollution.

• Invest in renewable energy when possible.

They consider long-term environmental impact, not just quarterly profits.

6. Ethical Supply Chains

• Avoid child labor and forced labor.

• Audit suppliers for fair working conditions.

• Pay suppliers fairly and on time.

Responsibility extends beyond the company itself.

7. Community Engagement

• Support local communities.

• Invest in social initiatives.

• Encourage employee volunteering.

• Pay fair taxes.

They recognize they operate within — and depend on — society.

8. Long-Term Orientation

Ethical companies focus on:

• Sustainable growth

• Reputation

• Stakeholder trust

• Long-term profitability

Rather than:

• Short-term gains

• Exploitative tactics

• Cutting corners

In Simple Terms

An ethical company asks:

“Is this legal?”
“Is this fair?”
“Would we be comfortable if this decision was made public?”
“Does this harm anyone?”

If the answer is problematic, they rethink the decision.

If you'd like, I can also explain:

• Examples of ethical vs unethical companies

• How to build an ethical company

• The business benefits of ethical practices

• Ethical leadership styles

Just let me know what direction you want to go.